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AI Adoption: A sector-by-sector guide

AI Adoption_ A sector-by-sector guide

For effective AI adoption, every sector has a unique set of opportunities, risks, and challenges. 

So, while AI adoption has quickly grown across many industries, the sector-specific pathways to AI maturity are unique. 

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Globally, the financial services industries have emerged as the most significant early adopters of AI solutions. Healthcare and retail are hot on their tails.

In this article, we’ll dive into the realities of AI adoption in several of these key industries. We will:

  • Examine the large-scale factors that make a difference to AI adoption rates;
  • Summarize the barriers to AI adoption across industries;
  • Explain examples, risks, and future plans for AI in the business operations of three key industries (finance, healthcare, and retail).

Since the advent of generative AI in late 2022, businesses have had to quickly get ready for an AI digital adoption process. Now that we have detailed research from international foundations, we’re starting to get a clearer picture of how AI adoption might work in the years to come.

And by the way, although we will mention “AI” in general, this article will focus on the new kid on the block generative AI  – in other words, AI in the age of ChatGPT and Bard.

AI adoption rates: what makes a difference?

As we move towards the end of 2023, why don’t more businesses use AI solutions? 

After all, in many standard white-collar workplaces, AI has a clear support role for the workforce. And 2023 research has shown that the costs of AI software and hardware are dropping dramatically. 

Although there are numerous technical risks and barriers, AI adoption depends on all kinds of factors. For example:

AI adoption can vary according to different business functions

Whether that’s HR, marketing, sales, or logistics. As March 2023 research from Statista shows, AI adoption rates are uneven across business functions with sectors, and across sectors.  

The term “AI” is a wide umbrella term

There are many types of artificial intelligence (and many types of generative artificial intelligence) and their adoption rates are not even. As US Census Bureau researchers demonstrated in a 2023 working paper,  different types of tech are adopted at radically different rates. If you want to be sure about AI adoption, you must be clear about the specific AI tools and AI technologies you are interested in.

AI Adoption varies significantly depending on job role.

42% of HR leaders surveyed in Gartner in 2023 leaders expected entry-level positions to be significantly impacted by AI.

42% of HR leaders surveyed in Gartner in 2023 leaders expected entry-level positions to be significantly impacted by AI. The same thing has, of course, happened before. The arrival of desktop word processing didn’t change things for CEOs. But in time, it resigned the secretarial “typing pool” that processed so many documents into history. AI adoption will be different at all levels of the company. 

AI adoption rates vary by country, continent, and geographic region. 

This connects with the relative cost of labor, the levels of digital transformation and digital maturity, and by industry. 

These factors remind us that the idea of “AI adoption” is far more complicated than we might want. In this article, we’ll keep things simple by focussing only on a sector analysis. We believe this is a useful choice, as in globalized industries, sector-specific demands are likely to be a driving force for more extensive AI adoption.

Cross-sector barriers to AI Adoption

Cross-sector barriers to AI Adoption

Some of the barriers to AI adoption are present across all industries.

After the past year of global excitement about ChatGPT, extensive research has revealed many of the challenges of adopting AI in different businesses.

Looking at 2023 research from Statista, KPMG’s Generative AI Survey from 2023, and McKinsey’s “State of AI” report from 2023, some of the common barriers are:

  • Recruiting specialist AI experts  
  • Cost of AI implementation
  • Lack of tools or platforms to develop models or AI algorithms
  • Data complexity and related data privacy issues
  • Project complexity
  • Regulation and compliance
  • Updating legacy software
  • Customer expectations
  • Workforce impact, including redundancies
  • AI Strategy with ROI 
  • Risk management
  • Shadow AI

With these in mind, let’s take a look at the opportunities, risks, and future of AI applications in financial services, healthcare, and retail.

AI adoption in financial services

Financial services has been using AI more extensively than most other sectors. To understand the lay of the land, we’re lucky to have thorough 2023 research published by the International Monetary Fund (IMF)

Examples of AI adoption in financial services

Generative AI has significant real-world applications for financial services business. 

Companies are showing how it can enhance fraud detection, improve investment decisions, automate document processing, and power in-house software development. 

These are proven, not speculative, use cases, with global companies harnessing generative AI to optimize their processes.


Amid the rapid AI adoption in finance, the sector grapples with well-acknowledged risks. 

These include issues of bias, privacy breaches, opacity, fragility, and cybersecurity threats. The sensitive nature of financial data magnifies these concerns, impacting wider financial security. 

Legitimate fears of Shadow AI have led numerous institutions to ban ChatGPT and similar AI tools.

The future

The future of the financial sector’s AI use promises innovation but carries limitations. 

Well-known problems with AI like hallucinations and context comprehension are especially significant. Vigilant monitoring is vital to ensure alignment with industry standards. 

Continuous oversight is crucial to strike a balance between AI benefits and risk mitigation, maintaining precision, transparency, and security in financial services.

AI adoption in healthcare

The healthcare industry already has a clear track record of digital adoption. AI tools are just the next step in the industry’s progress towards better outcomes. 

But for healthcare, the challenges of change management are especially precarious. Healthcare needs extremely careful change management – after all, a mistake could lead to very serious consequences. 

So it’s no surprise that a leading 2023 HBR article says that AI adoption “won’t be easy” in healthcare. But how can AI support healthcare? what are the risks? Let’s take a look.  

Examples of AI adoption in healthcare

AI tools have some very interesting possibilities in the healthcare sector. In the background, AI can accelerate scientific discovery; and on the client side, it can support healthcare professionals to make informed decisions. 

It can sometimes improve medical advice given to patients. And “under the bonnet”, it can alleviate the onerous burden of administrative tasks and paperwork. 


In healthcare, the transition to AI-driven solutions comes with high risks. The phenomenon of “switchover disruption” is not just an inconvenience – it’s about safeguarding patient lives and data. 

Moreover, doctors, nurses, and other support staff may themselves resistant to any new technology that might threaten their patients. 

As a result, shadow AI must be treated very carefully. Uncertain risks such as AI hallucinations and privacy breaches can have life-or-death consequences, depending on their position within the healthcare system.

The future

Since healthcare faces similar technical challenges to finance, it’s very important for companies to monitor their AI systems carefully. 

Companies in this position could use a digital adoption platform that is capable of handling AI. However, AI adoption in healthcare must also navigate the resistance to change in a compassionate field. 

This is a “human” challenge – not a technical one. Leaders must give staff a clear narrative about AI’s role, and actively reassure patients that their safety and privacy are their highest concerns. 

AI Adoption in Retail

In retail, adopting AI will change business processes and customer experience. There’s no “life or death” in retail. It’s just a matter of profit, efficiency, and good business. 

All businesses will be keen to implement AI in at least one function, consumer retailers are currently approaching AI adoption with caution. 

The US’s National Retail Federation has produced a particularly useful report on how the retail sector is handling it. 


In 2023, fully implemented case studies for the use of AI in retail are still emerging. The sector-changing plans are still speculative. 

These prospects include many possibilities. AI-driven inventory tracking across the supply chain, personalized customer styling recommendations, and generating AI models tailor-made for specific applications, are all on the horizon of global retail. 

AI also proves its worth in predicting in-store foot traffic, facilitating customer engagement through responses to reviews, enabling dynamic pricing strategies, and tailoring marketing communications on a customer-by-customer basis. 


In retail, as in the entertainment industry, the shift from creative human work to AI-generated output has sparked significant criticism. 

A critical concern revolves around the potential for mass unemployment if human roles are supplanted by AI counterparts. 

The sector leaders must strike a delicate balance. On the one hand, they should leverage AI’s efficiency – and on the other, safeguard employment among the global workforce. That’s a big challenge! 

The future

The future of AI in retail hinges on identifying the “right” opportunities, especially when existing systems function smoothly. Many businesses are taking a cautious approach, waiting to see how AI can seamlessly integrate into their business models. 

The most promising applications often emerge in multi-site businesses, requiring substantial infrastructure investment. Initiatives like the NRF working group are poised to bolster the adoption of industry-wide AI applications, providing a supportive ecosystem for the retail sector’s AI-driven transformation. 

As the industry navigates this transformative path, collaboration and innovation will be key to harnessing AI’s potential for enhanced customer experiences and operational efficiency.

AI adoption – what do we do now? 

In this article, we’ve focussed on the ins and outs of different industries- rather than AI adoption statistics, the range of digital technologies available, or the demands of natural language processing. Those are topics for another day.

There’s no doubt that many of the challenges and opportunities for generative “AI adoption” cut across businesses and sectors. That’s why so many third-party app developers are making good money from AI-driven software. 

But as soon as you go deeper, there are many factors that make a difference to AI adoption practices. As we’ve seen, the opportunities and challenges are different across sectors – but the specific business units, locations, and job roles will all make a difference too. 

As a result, tech-savvy business leaders should not be adopting AI solutions without the appropriate level of diligence. After all, we still haven’t got a fully mature ecosystem of AI tools. At the end of 2022, a Gartner analysis suggested that Generative AI was just a phase at the start of a “peak of inflated expectations” in AI’s hype cycle. 

So. 2023 is not the time to sit still – but it’s also not the time to go crazy. Now’s the time to prepare, listen, adapt, and implement when appropriate. And then, as the right solutions come, you will be able to implement them for maximum business results.

Digital Adoption Team
Digital Adoption Team

A wonderful team of Digital Adoption, Digital Transformation & Change Management Experts.